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Designers
 Click here for a list of fashion designers who refuse to exploit animals for their fur. Find out which designers have made the humane choice to go fur-free!
Spread the Message
 Believe it or not, consumers who buy and wear fur are not always the callous individuals they appear to be. Some have yet to realise the multiple horror and suffering represented in every fur coat and trim. Others cannot bring themselves to believe that "respectable" corporations could be involved in such barbarism. Some continue to be dazzled by the glamour of the fashion world and its multi-million dollar PR campaigns, which increasingly paint a compassionate, caring view of the industry's relationship with its animal victims. Changing minds can save lives.
...All the Way to the Bank
 Help cut-off the supply of funds that continue to drive the fur trade:
  • When shopping, beware of clothes sporting a fur trim. Though reasonably priced or even cheap, these may be manufactured from real rather than fake fur. Check the label, or ask the sales assistant. If in doubt, take your business elsewhere.
  • Boycott shops that sell fur, and politely but firmly explain your actions to management.

    • The Dangers of Fur Trim
     Real fur is frequently used on garments such as coats, gloves, boots, and sweaters. The majority of fur from foxes that are killed on fur farms is not used as full length coats but as fur trim. Many of the animals trapped in North America, such as coyote, mink, marten, fox, and raccoon are also used for fur trim. Since garments containing real fur often do not have accurate labels, many people are not aware that their fur collar, boot trim or glove linings are made of real fur which is obtained through the same cruel process as fur coats. Sales people in their ignorance often claim that the fur must be fake if it is inexpensive. Compassionate shoppers should make absolutely sure that any garment they are considering purchasing is really completely fur-free.

    If you are ever unsure, give the animals the benefit of the doubt and don’t buy.

    For more information visit www.hsus.org/furtrim.
    The Truth About Cats and Dogs
     Take care! The furs of domestic cats and dogs continue to infiltrate the fashion market, showing up in garments and children's toys even in mainstream, high-street stores. Labels either fail to identify the species entirely, or are deliberately misleading.

    Investigations have revealed that pet-based fur products have also found their way into mainstream retailers in Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands and Spain.

    Further information
    Click the [more] link below for What is that they're wearing?, a special investigative report by The HSUS.
    [more]
    Real or Fake?
     To view a few simple steps that consumers may take to distinguish between fake and real fur, read these tips from the RSPCA or view below.
      Test Genuine Fur Fake Fur
    1. FEEL: Feel the difference by rolling the hairs between finger and thumb...Feels smooth and soft, easily rolls between the finger. Feels coarse.
    2. LOOK: collars of longhaired fur—blow on the hairs so they divide... Often made up of several layers of thin, almost curly hairs which form a dense under-wool, through which the longer hairs stick out. The base is leather.Simpler in structure, individual hairs are often the same length and even in colour.
    3. PINCH WITH A PIN: through the base... The leather resists, pin is hard to push through. Pin easily goes through the base.
    4. BURN TEST: pull (very carefully) a few hairs from the fur and hold them to a flame... Singes like a human hair and smells similar. Melts like plastic and smells like burnt plastic. Forms small plastics balls at the ends that feel hard between finger and thumb.

    This site is operated on behalf of the Fur Free Alliance by the Humane Society of the United States. Site by WireMedia