New York
2003 – North American Round
1st Prize – Marc Choi – James Madison University, VA
|
enlarge
|
“In order to create a clear, universal message about the cruelty associated with the fur industry, I chose to design a simple image consisting of a fox hanging from a red clothes hanger. The red hanger symbolizes mankind's role when it comes to the farming, trapping, hunting and killing of animals for fur. The poster was designed to emphasize this idea while trying to keep in mind a simple, cost effective message. With this design and $100,000, I believe my idea for the campaign can be achieved.”
|
2nd Prize – Johna Caggiano – Parsons School of Design, NY
|
enlarge
|
“I didn’t have the intention to use foxes; I had the intention to use a group of animals looking at you almost like they’re models, to go with the whole fashion theme. I had three or four images, and basically the whole class unanimously voted for the foxes. Foxes really get your heart… I feel that many in my class were already turned off by fur, and the ones that weren’t really learned. One boy in my class had a concept that I really loved. He found out that it took 42 foxes to make a fur coat. And that was his message: It took 42 foxes to make this fur coat.”
|
3rd Prize – Christine Coscia – Fashion Institute of Technology, NY
|
enlarge
|
“Class members helped each other with the assignment… I already knew a lot about fur. When I was 13, I decided not to eat meat, and that’s actually the reason that I’m studying what I’m studying right now. A couple of people in the class already knew about the fur issue. But the majority of them, I don’t think they knew what was behind it.”
|
North American Round: All the winning designs
The first round of judging for the Fur Free Alliance’s inaugural DESIGN AGAINST FUR competition took place in New York on 11 April 2003.
Entries by North American contestants were evaluated by a distinguished panel of judges:
Todd Oldham – Celebrity Designer / Valeri Gibson – Lifestyle Writer / Patrick McDonnell – "Mutt’s" Cartoonist / Danny Seo – Eco-friendly lifestylist & CEO of Danny Seo Media Ventures / Patrick Casey – Photography Agent, Marge Casey & Associates / Mike Korchinsky – Founder of Wildlife Works / Haruko Smith – Executive Director of Design 21 / Lisa Smilor – Associate Director of the Council of Fashion Designers of America / Jay Deegan – Advertising Art Director of Communique NY / Jim Budman – Budman Studios / Nancy Mindes – President, NY Woman Coaching Company and Director, Special Events The Fashion Group International Ltd. / Pat Ragan – The Humane Society of the United States
E! Style Television filmed the event in its entirety – including the judging process – and plans to air its Fur Free segment at the end of May. With coverage extending throughout June, E! Style plans to broadcast its 90-minute feature as many as 40 times during that period.
 |
|
Marc Choi, Johna Caggiano and Christine Coscia
at the Felissimo Design House.
|
 |
|
On April 28, 2003, the Humane Society of the US, on behalf of the Fur Free Alliance hosted a press party at the stylish Felissimo Design House in New York to celebrate the winners, and the innovative and inspired ways they have chosen to support animal protection.
|
Event sponsors:
|
