The 2004 Contest

Students are invited to participate in our Second Annual Poster Design competition with a conscience! Let your imagination run wild by designing a fabulous poster sending the message that a Fur-Free Century is the way to go!

The contest is open to college and university level students in schools and colleges around the world: Please log on to www.inFURmation.com/daf.html for a listing of DAF National Focal Points and participating countries.

All entries must be by and be the work of students who are registered in approved fashion, fine art, advertising, marketing, communication, multimedia or graphic design courses during winter 2003/spring 2004 [Note for Australia: during spring 2003/fall 2004]. One entry per person or group – multiple entries will automatically disqualify the entrants.

The Message

This year the competition will focus on the problem of fur trim. Your entries should encapsulate and convey graphically, the message that:

“When you buy or wear fur trim you are contributing to the
pain and suffering of animals. Consumers have the power to
stop the killing of animals for fur trim. Buying garments with fur
trim is unnecessary and unfashionable in this modern age.”

Target Audience

• **Consumers**
• Demographics: consumers aged 16–30.

Fur Industry Information and Supporting Facts

• Visit www.inFURmation.com for facts on fur trim.
• Each year the fur industry kills over 40 million animals.
• Animals are cruelly trapped or kept in deplorable conditions in fur factories.
• 90% of the foxes raised in these fur factories (annually a total of about 3,159,000 foxes are killed worldwide) are used specifically for fur trim.
• Today, more animals are killed for fur trim than full-length coats.
• Designers, retailers, small boutiques and discount merchandisers are selling more fur-trimmed items than ever before.
• Some consumers think that fur trim just consists of “leftovers” from the production of a full-length fur coat. This is a mistaken belief. Animals are bred, killed and skinned specifically for fur trim.
• Animals are used for fur trim on everything from coats and sweaters to purses, slippers and other accessories.
• Many consumers purchase “real” fur trim thinking it’s fake because the trim is not labeled as fur and the price is affordable.
• Many items with fur trim are no longer sold at “fur salons,” but in amongst items such as cloth coats, jeans and tops so that consumers are not necessarily alerted to their fur content.
• The fur industry’s goal is to expand their market potential, consequently, fur trim items are marketed to be worn as an every day item that fits into every life style.

How to Enter

If you wish to participate in DAF 2004, please register online by selecting your region in the Resources for Participants sidebar on the left of this screen.

Registration and submission deadlines:

>>> The Prizes

Design Against Fur