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Students and teachers are invited to participate in the Fur Free Alliance's third annual poster design competition
with a conscience. Let your imagination run wild by designing a creative, effective poster sending an important,
compassionate message.
The contest is open to students of fashion, design, fine arts, advertising, marketing, graphic design multi-media, and other disciplines in colleges around the world including: Austria, Australia, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Netherlands, Hungary, Ireland, Italy, Norway, Romania, Russia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States etc... The competition will take place in two phases. Winners of the Regional Competitions will go forward to an International Competition and Grand Prize Winner! Background An increasing number of European countries are introducing legislation to curtail fur farming. On 1 January 2004 fur farming was made illegal throughout the United Kingdom on the grounds of 'public morality'. However, at the same time, the International Fur Trade Federation announced a fifth year of consecutive growth in the fur retail market. New manufacturing techniques producing lighter more flexible furs have meant that fur and fur trim have been selling well—despite the cruelty involved. Scandinavian and Canadian governments have fur trade expansion plans in place and the fur industry has invested huge sums of money encouraging fashion designers to use fur. Appallingly, over 330 designers, from Chanel to Marc Jacobs, are including fur in their Autumn 2004 ready to wear collections—and where designers lead, the high end fashion stores follow. Fur is creeping its way back into acceptability, particularly when role models such as Kate Moss are seen wearing it. The Message A poster that visualizes, and includes the words "fur is cruel". Objectives To raise awareness and challenge people's growing complacency about fur. To associate the cruelty of fur production with the fur wearer and thereby stop consumers buying fur. Target Audience Who are they? They are image conscious women aged 18-30 who have a relatively high disposable income which they like to spend on clothes and accessories—often shopping at high-end fashion stores, department stores and designer shops. They are sociable and ambitious and take pride in looking good. They often indulge in the reading of fashion magazines and being very fashion conscious, they always strive to stay in touch with the latest trends. What do they currently think? Many consumers naively believe that the fur sold in shops is fake. They're aware of the years of adverse publicity about the wearing of fur. They may even have supported the anti-fur movement or at least paid lip service to it. Now they feel that the fur issue has gone away, that campaigns of the 1980s did their job so the fur must be fake. Some consumers don't know they're buying real fur as it's now sheared and dyed and sometimes woven or knitted to look like material and is promoted as a fabric rather than the skins and fur of animals. Sheared and dyed fur is used to make coats and sweaters, and trim for collars and cuffs. Others think it is no longer 'fashionable' to be 'anti-fur', and that fur has become acceptable to wear. For example, fashion reporters are stating, "all the celebs and supermodels are wearing it..." Consequently, fur trim and accessories may already be in their wardrobes. Some consumers simply do not care about the suffering of animals in the production of a fur garment or trim. They're just interested in what the fashion industry tells them is "fashionable". What should they think? That wearing fur is cruel. We want fur wearers to feel personally responsible for choosing to buy and wear a product that represents cruelty to animals. What you choose to wear makes a strong statement about who you are and what's important to you. If you wear fur you're displaying your callous disregard for the well being of animals. We want fur wearers to feel guilt and shame, and those who see others wearing fur to feel disgust. Facts About Fur Factory farmed fur is cruelty on a mass scale for a frivolous product. One animal per second dies for the fur trade. Fur is not a by-product of the meat industry (as with leather)—it is factory farmed and/or trapped purely for fashion. Often a number of animals (e.g. 60 mink or 100 hamsters) are killed to make one garment. Fur trim is not the 'leftovers' from making full length fur coats: more animals are killed to make fur trim than for full-length fur coats.
This year's sponsors
Previous Competitions Design Against Fur 2003 Design Against Fur 2004 |
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| This site is operated on behalf of the Fur Free Alliance by the Humane Society of the United States. | Site by WireMedia |