Target audience: young, fashion conscious women, 18 - 30 years of age.

The work of the top three submissions, plus five specially commended students, will be featured on the Design Against Fur website and may also be used by members of the Fur Free Alliance in their campaigns and featured in press materials.

Requirement An animation clip between 30 & 60 seconds that conveys the concept that "the wearing of fur is cruel and unnecessary." How that is done is up to the student.

1st Prize: US$1000
2nd Prize: US$500
3rd Prize: US$250

5 entrants will also receive certificates of special commendation from the judges

• A dvd containing the animation clip of 30 - 60 seconds saved in .mov or .swf format
• A dvd containing the storyboard(s) for the animation - numbered in chronological order and saved as .jpg file(s)
• Submission and Copyright-Free forms filled out and signed including your registration number.

Note: all .jpg files should be approx 12x16cm at approx 300dpi - with each file no larger than 5mb. Please state clearly on the DVD which program the animation clip has been produced in.

*Free Range Graphics is a leading communications firm specializing in the non profit sector. Their campaign-focused internet movies have gathered hundreds of thousands of signatures, recruited thousands of members, and have captured the attention of major media including Wired, CNN, and NBC. In 2005, Beyond the Fire, a Flash documentary they produced, was featured at the Sundance Film Festival. The product of the 2003 Free Range grant, The Meatrix, was the most successful web advocacy ad in history and forever changed public perceptions of factory farming. Free Range Graphics has offices in Washington DC and Berkely, CA.
http://freerangegraphics.com