Fur Free Alliance Information About Use of Fur Bearing Animals for Fur

I: The Vision
We envision a world where no animals are killed or exploited for their fur, on the basis that it is morally repugnant to utilise any animal for such frivolous purposes.

II: The Mission
We seek, by appropriate legal and non-violent means, to bring an end to the killing and exploitation of all animals for their fur by raising public awareness about the cruelty and negative environmental impacts associated with the global fur trade.

We will accomplish these aims notably by:

Informing the public about the substantial animal suffering caused by the fur industry.

Advancing legislative actions and in-depth investigations as needed.

Targeting consumers and the fashion industry to encourage readily available alternatives.

Working nationally and internationally through joint or individual campaigns.

In particular, the Fur Free Alliance (FFA) focuses on the deprivation and cruelty suffered by fur bearing animals both in wild trapping and industrial fur farming.