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Press release Apr 3, 2006 David Carson: End Canadian Seal Hunt Protect Seals Design Against Fur 2006 International Contest Honorary Recipient of Design Pioneer Award "David Carson continues to be one of the world's most distinctive typographic voices—much imitated, but never matched," — Ellen Lupton, ID magazine, June 2005 NEW YORK, NY (April 3, 2006)—Critically acclaimed designer, David Carson joins the fight to "Protect Seals", the theme of this year's Design Against Fur (DAF), an international art poster design competition with over 2,000 college students participating around the world, presented by the Fur Free Alliance (FFA), which includes the Animal Protection Institute (API), The Humane Society of the United States (HSUS) and World Society for the Protection of Animals (WSPA). College students from around the world are united in one cause—to design a poster representative of the perils of the fur industry and the commitment to the protection of the Canadian seals, while nourishing and promoting creative and compassionate expression. Carson will be presenting a special award to a student design poster for Original Design Approach and is also the recipient of the FFA's Design Pioneer Award along with FFA's Design Guru Award recipient Todd Oldham, recognizing their respective works and contribution to the design community. The United States awards reception for the 2006 DAF competition will be held on May 2, 2006 at FreeSTYLE 676 Broadway (between Great Jones and Bond Street), 6:30-8:30pm. By invitation only. For media coverage request and photographer accreditation, contact STATE PR Ryan Urcia directly at 917.291.0848 or email ryan@statepr.com. "That we still hunt and beat to death harmless, unprotected seals in this day and age is indefensible. This poster event is an excellent opportunity for young designers to see that they CAN have an impact on important issues, that they CAN use their unique voice, combined with their unique vision to create something infinitely more important than, say, new packaging for toothpaste, energy drinks, or motor oil cans." —David Carson, April 2006 The theme of the DAF competition "Protect Seals" is aimed to bring awareness to the annual Canadian seal hunt to the youth of the world and to display their posters as a message to the global community. The seal hunt, which takes place March through April in Newfoundland, Canada targets pups as soon as they have begun to molt—as young as 12 days old, who are shot or clubbed to death, an archaic form of killing the baby seals. On March 15, Canada's Department of Fisheries and Oceans announced this year's quota for the slaughter of 325,000 harp seals (an increase of 5,000 from last year). "Having David Carson as one of our judges has sparked even more interest in the Design Against Fur Contest. We're thrilled to have a such a distinguished judge and I know that the thousands of students submitting "Protect Seals" posters around the world are too." —Ainslie Willock, International Co-Director, Design Against Fur The contest is open to all college students of fashion, design, fine arts, advertising, marketing, graphic design multi-media, and other disciplines to be judged by a group of celebrated individuals in the design and advertising fields. This year's judges for the United States are: Todd Oldham, Milton Glaser, David Carson, Karim Rashid, Mickey Boardman, David Swajeski & Erik Vaughn (Location 8) and Conway Williamson & Michael Haje (Lodge 212). The DAF deadline for submission is April 3, 2006 and the finalists will be determined by April 9, 2006. The first prize-winner will receive US$ 1,000, second prize US$ 500, third prize US$ 250, and 25 honorable mentions. Todd Oldham will also present a special prize Todd Oldham Award for Creativity to a student design poster. The finalists will also be automatically entered into the International Competition where the Grand Prize Winner will be announced and receive US $5,000 plus an all expense paid trip to Stella McCartney's Fashion Show during Paris Fashion Week 2006 and who's poster will be considered for campaign use by any of the members of the Fur Free Alliance. For more information on DAF visit www.inFURmation.com and www.protectseals.org. Depending on availability, we are now scheduling interviews with several of the participating students, judges and spokespersons for FFA and HSUS. For press inquiries and to schedule an interview, please contact STATE PR Ryan Urcia at 917.291.0848 or email ryan@statepr.com or contact Kristina Ratliff at 646.269.3938 or email kristina@statepr.com. ### BIOGRAPHY David Carson is principal and chief designer of David Carson Design, Inc. with offices in New York City and Charleston, SC. Carson graduated with "honors and distinction" from San Diego state university, where he received a BFA degree in sociology. A former professional surfer, he was ranked #9 in the world during his college days. Numerous groups including the New York Type Directors Club, American Center for Design and I.D. magazine have recognized his studio's work with a wide range of clients in both the business and arts world. Carson and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine, and a front-page article in the New York Times. London-based Creative Review magazine dubbed Carson "Art Director of the Era." The American Center for Design (Chicago) called his work in Ray Gun magazine "the most important work coming out of America." His work on Beach Culture magazine won "Best Overall Design" and "Cover of the Year" from the Society of Publication Designers in New York. Carson's first book, with Lewis Blackwell, The End of Print, (Chronicle, with forward by David Byrne) is the top selling graphic design book of all time, selling over 200,000 copies, and printed in 5 different languages. The work featured in The End of Print is the subject of various one-man exhibitions throughout Europe and Latin America, Asia and Australia. Carson's other titles include 2nd Sight, Fotografiks (with design historian Philip Meggs). He has two recently released books, TREK and The Book of Probes with Marshall McLuhan (both published by Ginko Press). Carson is also art director for the Mcluhan estate ("the medium is the message"). Carson is featured in both The History of Graphic Design by Philip Meggs, as well as The Encyclopedia of Surfing by Matt Warsaw. Carson lectures extensively throughout the world, as well as at colleges throughout the U.S., including Cranbrook, ARTcenter, Notre Dame, RISD and Cal Arts. He has had numerous one-man exhibitions of his work worldwide, and has spoken at over 100 professional symposiums, including "Designer As Editor" at the Design Institute in Amsterdam. He teaches a week long workshop at the school of visual arts in NYC each summer. The International Center for Photography (NY) singled out Carson as the "Designer of the Year" for his use of photography and design. Print Magazine proclaimed his work "Brilliant," while USA Today described it as "visually stunning," adding that his design of Ray Gun magazine "may actually get young people reading again." Typography, a title published by Graphis magazine (NY), lists Carson as a "Master of Typography." I.D. magazine chose Carson for their list of "America's most innovative designers". A feature in Newsweek magazine said of Carson "he changed the public face of graphic design". The graphic design publication Emigre devoted an entire issue to Carson, the only American designer to be so honored in the magazine's history. And in April 2004, London based creative review magazine calls Carson, "the most famous graphic designer on the planet". Carson recently picked up 4 gold awards at the Charleston ADDY awards, including a "special judges award" for "professionalism". In the past few years, Carson has branched out into film and television to direct commercials and videos. He directed the launch commercials for Lucent technologies and teamed up with William Burroughs in Carson's short film, "The End of Print". He also collaborated with Harvard Business School professor John Kao on a documentary entitled "The Art and Discipline of Creativity." Carson designed the worldwide branding campaign for Microsoft in 1998, as well as the worldwide advertising for Giorgio Armani (Milan). He has appeared in advertisements endorsing Apple Computers, Samsung monitors and various paper companies. Carson has art directed and designed Surfer, twSkateboarding, twSnowboarding, Beach Culture, and Ray Gun magazines. He has an extensive list of international clients: Nine Inch nails, Toyota, Mercedes Benz, Bank of Montreal, Microsoft, Quiksilver, Meg Ryan, David Byrne, Bush, Pepsi, and Xerox. He currently serves as Creative Director for the Gibbes Museum of Art in Charleston, and recently designed a special issue of Surfing Magazine titled "Explorations" which came out in July of '04. He also recently directed a television commercial for the progressive UMPQUA Bank in Seattle, Washington. Carson's work continues to be subjective and largely driven by intuition, with an emphasis on reading material before designing it, and experimenting with ways to communicate in a variety of mediums. Carson remains a hands on designer, keeping his studio small and mobile. Client List Addison-Whitney, Albert Watson, Aldus Corporation, American Airlines, American Express, Ameritrade, AT&T, Atlanta Olympics Committee, Atlantic Records, Autobytel, Beach Culture, Blue Magazine, Big NYC, British Airways, Bank of Montreal, Budweiser (1995 Superbowl spot), Bush, Citibank, CNN, Cuervo Gold, David Byrne, Dita watches, Elias Associates NY, Fox TV, Gannet Outdoor, Gibbes Museum of Art in Charleston SC, Giorgio Armani, Glendale Federal, Idea Magazine (Japan), Individual, Kodak, Leap Batteries (Canada), Levi's, LOFT, Lotus Software, Lucent Technologies, Laguna Beach Contemporary Art Museum, Lycra, Marshall McLuhan Estate, Magic Johnson AIDS Foundation , MCI, Meg Ryan, Mercedes Benz, Metropolis magazine , MGM Studios , Microsoft , Motrin Migarine , MTV, Nations Bank, NBC, Newsweek, Nike , Nine Inch Nails , Nissan, Packard Bell, Pepsi, Princo, Quiksilver , Ray Ban , Ray Gun Magazine, Ryder Trucks, Sears, SOL Communications, Sony, Spalding, Speak magazine, Surfer's Path, Suzuki, Toyota, TwSkateboarding, twSnowboarding, UMPQUA Bank of Seattle, US West, Warner Brothers, Xerox . ABOUT THE FUR FREE ALLIANCE DAF 2006 is a campaign of the Fur Free Alliance (FFA), an international coalition of 35 leading humane and conservation organizations representing tens of millions of supporters worldwide. To learn more about FFA and the Canadian seal hunt visit www.inFURmation.com. FFA members who are participating in the 2006 competition in the United States are: Animal Protection Institute Founded in 1968, the Animal Protection Institute (API) is a national animal advocacy nonprofit 501(c)(3) organization whose mission is to advocate for the protection of animals from cruelty and exploitation. API's primary campaign areas currently include animals used in entertainment, captive exotic animals, companion animals, compassionate consumerism, farmed animals, and wildlife protection. Web: www.api4animals.org and www.BanCruelTraps.com. The Humane Society of the United States The Humane Society of the United States is the nation's largest animal protection organization representing more than 9.5 million members and constituents. The non-profit organization is a mainstream voice for animals, with active programs in companion animals and equine protection, disaster preparedness and response, wildlife and habitat protection, animals in research and farm animal welfare. The HSUS protects all animals through education, investigation, litigation, legislation, advocacy, and fieldwork. The group is based in Washington and has numerous field representatives across the country. www.hsus.org and www.protectseals.org. World Society for the Protection of Animals WSPA works with more than 449 member organizations to raise the standards of animal welfare throughout the world. They envision a world in which the welfare of animals is understood and respected by everyone, and protected by effective legislation. Through their collaborative projects WSPA is Campaigning Against Cruelty by exposing animal abuse and enforcing stronger laws; their Animal Rescue teams are working to save abandoned or neglected animals or those stricken by disasters; and by Changing Hearts and Minds amongst people living and working with animals, WSPA is forging a safer future for all animals. www.wspa-americas.org. 2005 DESIGN AGAINST FUR THEME "FUR IS CRUEL" INTERNATIONAL GRAND PRIZE WINNER AND USA REGIONAL WINNERS From left to right: International Grand Prize & USA Second Prize Winner: Kirstie Kinch (James Madison University, Harrisonburg, VA), USA First Prize Winner: Jane Trieu (Tyler School of Arts, Elkins Park, PA), USA Third Prize Winner: Elsa Chiao (Pratt Institute, New York, NY) For more information about past years DAF competitions and designs visit www.inFURmation.com CONTACT RYAN URCIA STATE PR PH/ 917.291.0848 RYAN@STATEPR.COM

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